The objective of the “easy” businesses is to sell all of products and services at cheaper prices. To extend the activities, Stelios started to work a brand extension and founded the EasyGroup.
Easygroup is one of the leaders in low-cost segment, it obtain its first successful through easy easyjet. Stelios tried to adapt yield management to all his businesses by studying the behaviour of the consumers and using the dynamic pricing to attract more customers to increase his benefits.The principle of yield management is to provide the right service to the right customer at the right moment for the right price. Yield management push the sales. Easy jet comes with idea to increase his revenue in
Easyjet proud of Easygroup succes story, to increase his revenue easyjet is selling air tickets cheaper than other companies; finally the results is best for company than customers. The service on a flight isn't a problem. A process to get ticket is so easy and many people use it.
We'll see above other “easy” business concepts such as:
- EasyHotel (http://www.easyhotel.com/) : which is a booking engine for the easyhotels
and for more than 20000 other holtes worldwide
- EasyInternetcafé (http://www.easyinternetcafe.com/) :launched in 1999 and is Europe’s
largest chain of internet cafés
- EasyValue (http://www.easyvalue.com/) : launched in 2000 and is an internet shopping
comparison site
- EasyCar (http://www.easycar.com/) : launched in 2000 and currently operating as an
international car rental via the internet in more than 2400 locations in over 60 countries
- EasyCinema (http://www.easycinema.com/) : launched in 2003 and was not so successful so
closed in 2006
- EasyPizza (http://www.easypizza.com/) : launched in 2004 as a delivery-only pizza
company
- EasyCruise (http://www.easycruise.com/) : launched in 2006 and aims the 18-40 age-group
and not the traditional retired market only. for more than 20000 other holtes worldwide
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