INNOCENTIVE :

It's a new concept of market place which enables companies to pose a R&D problem.
InnoCentive is an open innovation community of smart, creative people who provide solutions to tough problems in business, science, product development,...

The term open innovation was coined by Henry Chesbrough in his 2003 book by the same name.1 Chesbrough defines open innovation as "a paradigm that assumes firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.

Open innovation will be define more narrowly as "the process a company employs to externally search for and source research, innovation, new technologies, and products."
Open innovation was being embraced way before Chesbrough's book was published. However, many large corporations have been embracing open innovation more actively in the past five years to enhance their R&D and Product Development efforts.

All industries (engineering, biotechnology, pharmaceutics, industries of food, automobiles) need to get innocentive, which involves accessing the global research and innovation community, and reaching beyond a specific industry, discipline, or type of collaborative partner. Open innovation focuses on new ideas, risk, speed, and leverage. It is the process of looking for new sources of new technology and innovation globally.

According R. M. (Skip) Davis, Director, NineSigma "The major benefits of open innovation can be grouped into three major categories: new ideas, speed, and risk reduction.

New ideas

The most significant outcome of an open innovation program is finding new technology, new ideas, and innovation that will improve the competitive advantage of the firm. By searching globally, the firm now has access to new research, innovation, technologies, and products that can open new market segments, improve product performance, lower product costs, and increase the competitiveness of the firm. A secondary benefit is making new connections globally within the research and innovation community. These new connections can bring new capabilities to draw on for future projects.

Speed

Another key benefit of open innovation is increasing the speed of innovation in the firm. By searching globally for technologies and innovation, the firm may find a ready-to-go solution that can be quickly integrated into the Product Development process, thus reducing the cycle time for Product Development or enhancement. Even if a ready-to-go solution is not found, someone may be further along on a solution or have a different approach to solving the technology need that can quickly be taken advantage of.

Risk

Reducing risk is another benefit of open innovation. The increased knowledge from the global research and innovation community will help reduce risk in decision-making. Having a global view provides in-depth knowledge that will directly feed into decisions around which technologies or innovations to pursue or not pursue with internal resources. Making decisions based on a combination of internal knowledge and real-time intelligence from the global research and innovation community can possibly save millions of dollars in potential R&D expenditures."

Ventes Privées

"Vente Privée" was created some years ago but it is actually one of the Succesful Marketing web pages in Internet, specially in France.One of the most original ideas was to give the opportunity to buy with them, only to people who knew somebody that previously bought or at least knew what "Ventes Privées" means.Actually, everyday we recieve a lot of span mails that of course we don't open scared of virus or simply because we are sure that there is nothing interesting inside.

Vente Privée asures that a mail sent is a mail open because they are your friends,your relatives or somebody you know who sents the invitation that is neccesary to buy, of course if somebody from your influence wants to share this kind of things with you, for sure it is interesting.

This is one of succesful ideas, then, you can enjoy with the luxury and design articles you can buy half of their price, even less and also that is sent to your house.they make easy and cheap, something everbody needs and coming from the beginning that you should trust, something you like makes you part of it.

"Vente Privée", also will in the nearly future become International, with a very well thought strategy, they will start with Germany and Spain where they are sure, from the very begining they will succed due to the economic situation and also a culture adapted to new tendences.

In England and Italy they will attend a little bit more, they are markets, because of their currency or because they think they are not ready. The Strategy they followed made then go from more or less 36 Million € to 110 Millions in only 1 year, from 2005 to 2006 and they had more than 1.600.000 visitors all of them interacting between them, don't forget that to become a "Vente Privée" member is only possible if somebody else sends to you an invitation.

Their development is not only based in the Internacionalitation, they just bought a new center in order to increase their capacity, even when one of their faults is that just after one month you will recieve your boughts VENTE PRIVEE also cares about the suppliers, they recomend them not more than two sales each year in order not to become a soldes company and keep their luxury image. they also help to keep this image with the presentations they make, very easy ones but they are capable to show what the firm wants to represent.and finally....all of this to get discounts from 30 to 70%, so the clients are really satisfied....

They are the kings and queens every sale.

The social entrepreneur

Social entrepreneur is an individual with innovative solutions to society’s most pressing social problems. The job of social entrepreneur is to recognize when a part of society is stuck and to provide new ways to get it unstuck. He inds what is not working and solves the problem by changing the system, spreading the solution and persuading entire societies to take new leaps.

Ultimately, social entrepreneur is driven to produce measurable impact by opening up new pathways for the marginalized and disadvantaged, and unlocking society's full potential to effect social change.

The past two decades have seen an explosion of entrepreneurship and a healthy competition in the social sector, which has discovered what the business sector learned from the railroad, the stock market and the digital revolution: Nothing is as powerful as a big new idea if it is in the hands of a first class entrepreneur. Regarding this concept, in my point of view the social entrepreneurship is really a trend.

Historical Example of Leading Social Entrepreneur: Florence Nightingale (U.K.): Founder of modern nursing, she established the first school for nurses and fought to improve hospital conditions.

Stelios Haji-Loannou is an entrepreneur who founded the first easy business; easyjet in 1995. He is the owner of the EasyGroup (http://www.easy.com/) which was founded in 1998 in order to control the “easy” ventures.
The objective of the “easy” businesses is to sell all of products and services at cheaper prices. To extend the activities, Stelios started to work a brand extension and founded the EasyGroup.

Easygroup is one of the leaders in low-cost segment, it obtain its first successful through easy easyjet. Stelios tried to adapt yield management to all his businesses by studying the behaviour of the consumers and using the dynamic pricing to attract more customers to increase his benefits.The principle of yield management is to provide the right service to the right customer at the right moment for the right price. Yield management push the sales. Easy jet comes with idea to increase his revenue in

Easyjet proud of Easygroup succes story, to increase his revenue easyjet is selling air tickets cheaper than other companies; finally the results is best for company than customers. The service on a flight isn't a problem. A process to get ticket is so easy and many people use it.

We'll see above other “easy” business concepts such as:

- EasyHotel (http://www.easyhotel.com/) : which is a booking engine for the easyhotels
and for more than 20000 other holtes worldwide

- EasyInternetcafé (http://www.easyinternetcafe.com/) :launched in 1999 and is Europe’s
largest chain of internet cafés

- EasyValue (http://www.easyvalue.com/) : launched in 2000 and is an internet shopping
comparison site

- EasyCar (http://www.easycar.com/) : launched in 2000 and currently operating as an
international car rental via the internet in more than 2400 locations in over 60 countries

- EasyCinema (http://www.easycinema.com/) : launched in 2003 and was not so successful so
closed in 2006

- EasyPizza (http://www.easypizza.com/) : launched in 2004 as a delivery-only pizza
company

- EasyCruise (http://www.easycruise.com/) : launched in 2006 and aims the 18-40 age-group
and not the traditional retired market only. for more than 20000 other holtes worldwide

What's Freemium?
A couple of months ago, Fred Wilson blogged about his favorite business model, where web companies provide free use of their basic service, then offer premium versions and add-ons, available for a fee. As Fred pointed out, many successful companies have adopted this model (Skype, Flickr and Trillian, among others) .Alacra's Jarid Lukin proposed the name "Freemium". And, from the looks of it, it seems to have stuck.

Freemium is used in concert with other biz models. Free services is provided in the first instance.So it is important for companies going on Freemium to master costs (ex no distribution and no stocking) as a matter of fact such a model cannot be applied to clothes, furnitures and any tangible goods which must be transportated.Morever this model is best suited for online services and downloadable products (ex My space, VIADEO, IT sofware). In these cases the company can expect a return on investment in that the product once created and published is ready for immediate download without any fee. Also this model is best suited to social, referral and professional networkings where no publicity or advertising is needed.

As Katherine reports, a "freemium" business strategy attracts quick customer adoption--this has been the case with QNNtv--and then offers premium services that cover the cost of the free service.

Online businesses using FREEMIUM are
- Picasa ( google)
- Skype

As advantages
- Free service brings many people on the website
- Possibly to have many clients
- Good advertising for the product and society.

As disadvantages
-People cannot use the entire service
-Difference between the service (value) and the price you paid to use it
-Difficulty to transform curious into buyers